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Presenters
Patrick Quigley
Founder
Sales Training by Design
Andy Williamson
Director of Sales
Applause
The pest control industry is evolving, and sales teams must adapt to changing customer expectations and digital-first buying behavior.
In this webinar hosted by PCT, sales expert Patrick Quigley, Founder of Sales Training by Design, shares how to combine proven sales fundamentals with modern tools like AI and automation to improve conversion rates and customer relationships. The session also features Andy Williamson, Director of Sales at Applause, who introduces service-led growth (SLG) and explains how connecting technician performance, customer feedback, and incentive-based rewards helps pest control companies drive growth and improve customer experience.
The pest control industry is evolving, and sales teams must adapt to changing customer expectations and digital-first buying behavior.
In this webinar hosted by PCT, sales expert Patrick Quigley, Founder of Sales Training by Design, shares how to combine proven sales fundamentals with modern tools like AI and automation to improve conversion rates and customer relationships. The session also features Andy Williamson, Director of Sales at Applause, who introduces service-led growth (SLG) and explains how connecting technician performance, customer feedback, and incentive-based rewards helps pest control companies drive growth and improve customer experience.
Patrick Quigley
Andy Williamson
Learn how to modernize pest control sales by blending proven sales techniques with AI and automation to improve close rates and efficiency.
Discover how service-led growth drives revenue by turning technician performance and customer experience into scalable growth levers.
Get practical, real-world strategies for identifying better leads, personalizing outreach, and building lasting customer relationships in today’s market.
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