Resource Library

Dec 11, 2025

What Are Google’s Rules for Incentivizing Reviews?

What are Google's rules regarding businesses giving customers an incentive to leave a Google review? Find out in this guide updated for Google's 2025 guidelines.

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Dec 4, 2025

Employee Retention in Home Services: A How-To Guide

A breakdown of the 6 key components that make up a successful employee retention strategy for home services businesses.

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Dec 2, 2025

Google Maps update: Hide your identity when writing reviews

A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.

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What 1K Top Techs Taught Us About Performance & Motivation

The Growth Pyramid: Scale Your Business with Smarter Marketing and More Engaged Teams

Service-Led Growth: The New Business Model for Faster Growth

In this webinar, you’ll learn about the Service-Led Growth (SLG) framework, built around the idea that true, sustainable growth comes from how high-quality, effective, and easy to refer your technicians are.

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The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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The Growth Pyramid: How Great Websites and Great Reviews Build a Foundation for Success

The Growth Pyramid is a proven framework for building a scalable foundation, one that turns your website, reviews, and team performance into a system for predictable, compounding growth.

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How to actually change technician behavior with scorecards

Get a step-by-step guide to reliably improving technician behavior, boosting reviews, and optimizing customer satisfaction with scorecards.

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CK Pools Boosts Reviews by 3.5x and Cuts Manual Reporting with Applause

CK Pools eliminated manual reporting, boosted reviews, and gained real-time visibility into technician performance with Applause.

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How Lookout Pest Achieved 100% Review Growth and Continuous NPS Improvement with Applause

Strengthening CSR Consistency, Increasing 5-star Reviews, and Driving 30% More Organic Leads

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Back to Applause: Hydra Chooses Real Results after Competitors Promised Big and Underdelivered

After trying other solutions, Hydra returns to Applause for superior reliability, reporting, and support they couldn’t find anywhere else.

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