Resource Library

Why Google Reviews Are Disappearing Across Home Services
Blog
An iphone with a lock on it representing Applause's digital information security capabilities related to SSNs.
Why is Applause asking for my Social Security Number (SSN)?
Blog
Introducing the Applause Top 10 Awards: Setting the standard for service excellence
Blog
How to Improve Local SEO for HVAC Companies
Blog
What Are Google’s Rules for Incentivizing Reviews?
Blog
Employee Retention in Home Services: A How-To Guide
Blog
Google Maps update: Hide your identity when writing reviews
Blog
Home Services Companies: It's Time To Ditch the Old Growth Playbook
Blog
Mergers & acquisitions in pest control: The complete guide
Blog
How to improve technician performance with competitions
Blog
The 2026 State of Home Services Benchmark Report
Research & Reports
The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route
Research & Reports
How to actually change technician behavior with scorecards
Research & Reports
The Peak Season Playbook
Research & Reports
Back to Applause: Hydra Chooses Real Results after Competitors Promised Big and Underdelivered
Customer Stories
How Main Line Brands Drove 8,000+ New Reviews and Maintained a 95 NPS Across 529 Territories
Customer Stories
Anthem Pest Control Simplifies Performance Tracking with Applause
Customer Stories
From pipes to praise: how Royal Plumbing achieved a 180% surge in Google reviews
Customer Stories
How RealGreen Founder Joe Kucik Leveraged Applause to Get 10K+ Reviews for ExperiGreen
Customer Stories
Selling Pest Control in the 21st Century
Webinar
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Blog ArticlesWebinarsResearch & EbooksCustomer Stories

Blog Articles

Why Google Reviews Are Disappearing Across Home Services

Thousands of home services companies have seen real reviews deleted from their Google profile overnight. Here's whats's happening and how to stop it.

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An iphone with a lock on it representing Applause's digital information security capabilities related to SSNs.

Why is Applause asking for my Social Security Number (SSN)?

Applause asks for your Social Security Number (SSN) to comply with federal regulations related to money movement. Here's what we do to keep your information secure (and why we don't store it).

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Introducing the Applause Top 10 Awards: Setting the standard for service excellence

2026 marks the inaugural year for the Applause Top 10 Awards, which recognizes the top 10 companies in HVAC, lawn & landscape, and pest control for delivering exceptional customer experiences.

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Webinars

Selling Pest Control in the 21st Century

This on-demand webinar explores how pest control companies can modernize their sales strategy by combining proven sales fundamentals with AI and automation. Industry expert Patrick Quigley shares practical tactics for improving conversions, while Applause’s Andy Williamson introduces service-led growth (SLG) and shows how technician performance, customer feedback, and incentives drive sustainable growth.

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What 1K Top Techs Taught Us About Performance & Motivation

In this on-demand webinar hosted by Lawn and Landscape, Applause co-founder and VP of Sales Chris Anderson walks through the results of our research and what the data means for lawn care companies in 2025. Plus, he outlines data-backed strategies for consistently getting the most out of your technicians.

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The Growth Pyramid: Scale Your Business with Smarter Marketing and More Engaged Teams

We teamed up with Coalmarch Marketing and Advantage Pest Management for this on-demand webinar. Watch now tolearn how every layer of your business, from customer interactions to technician performance, works together to create compounding growth.

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Research & Ebooks

HVAC
Technician scorecards
Electrical
Pest Control
Lawn Care

The 2026 State of Home Services Benchmark Report

The 2026 State of Home Services Benchmark Report analyzes more than 18,000 real performance data points across 3,000 home services companies to show what great technician performance actually looks like today across productivity, quality, reviews, compensation, and motivation.

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HVAC
Electrical
Lawn Care
Plumbing
Technician scorecards

The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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Performance Incentives
Technician scorecards
Retention
5-star reviews
HVAC

The Growth Pyramid: How Great Websites and Great Reviews Build a Foundation for Success

The Growth Pyramid is a proven framework for building a scalable foundation, one that turns your website, reviews, and team performance into a system for predictable, compounding growth.

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Customer Stories

Technician scorecards
Employee engagement
Performance Incentives
Retention

CK Pools Boosts Reviews by 3.5x and Cuts Manual Reporting with Applause

CK Pools eliminated manual reporting, boosted reviews, and gained real-time visibility into technician performance with Applause.

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NPS & CSAT
5-star reviews
Pest Control
Lawn Care
HVAC

How Lookout Pest Achieved 100% Review Growth and Continuous NPS Improvement with Applause

Strengthening CSR Consistency, Increasing 5-star Reviews, and Driving 30% More Organic Leads

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Technician scorecards
5-star reviews
Pest Control

Back to Applause: Hydra Chooses Real Results after Competitors Promised Big and Underdelivered

After trying other solutions, Hydra returns to Applause for superior reliability, reporting, and support they couldn’t find anywhere else.

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