.svg)
Dec 2, 2025
Google Maps update: Hide your identity when writing reviews
A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.
Read Article
Most home services businesses do great work but still struggle to get Google reviews. The problem isn't your service. It's that you don't have a system. Here's how to fix that.
.webp)
Dec 2, 2025
A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.
Nov 20, 2025
The old growth playbook is broken. Learn why forward-thinking home services companies are investing in technician performance over bigger ad budgets.
.jpg)
Nov 13, 2025
Looking to sell your pest control business? We spoke with the experts about how to maximize your valuation ahead of an acquisition.
.png)
Nov 6, 2025
Discover the 50 technician performance metrics you can track with Applause Scorecards to boost productivity, visibility, and customer satisfaction.
Oct 28, 2025
Learn 5 proven strategies to reduce technician turnover by 20%, from smarter hiring to real-time recognition. Tips from Applause at PestWorld 2025.
Oct 22, 2025
Motivate technicians with friendly competitions. Learn how gamification drives better performance, reviews, and retention in home services.
Oct 17, 2025
Learn how to respond to negative Google and Facebook reviews in a way that preserves your brand reputation and turns criticism into trust.
.webp)
Oct 15, 2025
Home service leads go cold fast, often before your team sees them. Learn how AI automates lead capture and follow-up to boost conversions.
Oct 7, 2025
The hidden costs of technician turnover add up quickly, often becoming one of the biggest financial drains for HVAC businesses. Find out how to prevent it.
.jpg)
Oct 1, 2025
Applause CEO Taylor Olson outlines a new growth model for home services companies looking to increase profits quickly: service-led growth (SLG).
Aug 21, 2025
Explore the best employee engagement platforms for home services in 2025. Compare Applause, WorkWave, Housecall Pro, ServiceTitan, and PerformYard.
Aug 20, 2025
Micromanaging field service techs kills morale and growth. Learn how Scorecards create clarity, autonomy, and real performance improvements.