This post gives you that script. It's built for HVAC CSRs, call center managers, and the technicians making the in-field ask. Copy the talk tracks, adapt them to your plans, and use the objection-handling language as-is.
Feb 19, 2026
Struggling to get technicians to use scorecards? This change management playbook shows HR teams at home services companies how to drive real adoption with peer champions, smart rollout plans, and tools techs actually want to use.
Feb 12, 2026
The 2026 State of Home Services Benchmark Report reveals new standards for technician performance — including daily visit volume, reservice rates, routing efficiency, and Google review benchmarks — and shows how leading HVAC, pest control, and lawn care companies drive higher customer satisfaction and revenue per route.
Feb 6, 2026
Thousands of home services companies have seen real reviews deleted from their Google profile overnight. Here's whats's happening and how to stop it.
Jan 29, 2026
Applause asks for your Social Security Number (SSN) to comply with federal regulations related to money movement. Here's what we do to keep your information secure (and why we don't store it).
Jan 16, 2026
The Applause Top 10 Awards recognize the best home services companies based on real customer feedback and technician performance data.
Jan 9, 2026
Learn how HVAC businesses can rank higher in Google Search and break into the Map Pack with proven local SEO strategies that drive more leads.
Dec 11, 2025
Can you incentivize Google reviews? Learn what's allowed, what's prohibited, and compliant strategies to grow your review count.
Dec 4, 2025
A breakdown of the 6 key components that make up a successful employee retention strategy for home services businesses.
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Dec 2, 2025
A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.
Nov 20, 2025
The old growth playbook is broken. Learn why forward-thinking home services companies are investing in technician performance over bigger ad budgets.
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Nov 13, 2025
Looking to sell your pest control business? We spoke with the experts about how to maximize your valuation ahead of an acquisition.
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Nov 6, 2025
Discover the 50 technician performance metrics you can track with Applause Scorecards to boost productivity, visibility, and customer satisfaction.
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