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Dec 11, 2025
What Are Google’s Rules for Incentivizing Reviews?
What are Google's rules regarding businesses giving customers an incentive to leave a Google review? Find out in this guide updated for Google's 2025 guidelines.
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What are Google's rules regarding businesses giving customers an incentive to leave a Google review? Find out in this guide updated for Google's 2025 guidelines.
Dec 11, 2025
What are Google's rules regarding businesses giving customers an incentive to leave a Google review? Find out in this guide updated for Google's 2025 guidelines.
Dec 4, 2025
A breakdown of the 6 key components that make up a successful employee retention strategy for home services businesses.
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Dec 2, 2025
A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.
Nov 20, 2025
Are home services owners ready to embrace the growth model of the future? We asked nearly 1,000 technicians how they're managed and measured today to understand how managers can improve their operations to support a service-led growth (SLG) model.
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Nov 13, 2025
Looking to sell your pest control business? We spoke with the experts about how to maximize your valuation ahead of an acquisition.
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Nov 6, 2025
Discover the 50 technician performance metrics you can track with Applause Scorecards to boost productivity, visibility, and customer satisfaction.
Oct 28, 2025
Learn five proven strategies to reduce technician turnover by 20%. From hiring smarter to real-time recognition, discover how leading pest control teams boost retention and performance.
Oct 22, 2025
There's a new way to motivate technicians to do their best work: competitions. Find out how friendly competition can push your technicians to perform at their peak. Plus, we outline the simplest way to run contests and reward winners.
Oct 17, 2025
Learn how to respond to negative Google and Facebook reviews in a way that preserves your brand reputation and turns criticism into trust.
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Oct 15, 2025
Home service leads go cold fast, often before your team even sees them. Learn how AI for home services automates lead capture, instant responses, and follow-up to boost conversions and stop missed opportunities from draining your marketing ROI.
Oct 7, 2025
The hidden costs of technician turnover add up quickly, often becoming one of the biggest financial drains for HVAC businesses. Find out how to prevent it.
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Oct 1, 2025
Applause CEO Taylor Olson outlines a new growth model for home services companies looking to increase profits quickly and efficiently: service-led growth (SLG).