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Challenge
Crosstown Pest Control knew referrals could drive new business, but managing the program had become complicated.
After trying multiple platforms for referrals and payouts, customers still faced too many steps while the team struggled to track conversions and rewards, allowing referrals to slip through the cracks.
Crosstown needed a simpler way to manage its entire referral program in one place.
Solution
Crosstown moved its referral program into Applause, creating a simpler experience from referral to reward.
The team can promote referral links across automated texts, email footers, invoices, its website, and CRM follow-ups, while tracking conversions and managing payouts in one place. When a referral converts, Crosstown can see it in Applause and issue the reward with a click, saving hours of manual work each month.
Beyond referrals, Crosstown uses Applause to generate more Google reviews. Increased review volume has strengthened its online reputation and visibility across Google Search and Local Services Ads, helping drive more inbound leads and new business.
Results
- Increased referral volume with a simpler customer experience and more referral touchpoints
- 70% conversion rate on all referrals
- Hours of administrative time saved each month
- 4.97 Google Rating - highest of any in the geographical area
“Referrals have gone up this year, and a big part of that is making it easier for customers to participate. With Applause, we can put the referral program in more places without creating more work for our team.”
