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With Applause, Good Nature Organic Lawn Care transformed customer feedback into a scalable growth channel, generating 808 new reviews, nearly 5x more reviews than their entire prior history, and maintaining an 87 NPS.
Challenge
Before Applause, Good Nature Organic Lawn Care lacked a consistent, real-time way to capture customer feedback. They relied on emails and invoice touchpoints, which limited response rates and delayed visibility into customer sentiment.
They needed stronger review coverage and a simple, seamless way for customers to interact with their team, without extra steps or friction.
Solution
Good Nature Organic Lawn Care implemented Applause to automate post-service follow-up, making it easy for customers to share feedback in just a few taps. They now capture real-time NPS and sentiment after every service, giving the team immediate visibility and a faster way to respond.
By removing friction, Applause helped drive nearly 5x more Google reviews than they had generated in their entire company history. It also unlocked a new channel for lead generation and cross-sell opportunities, turning satisfied customers into a consistent source of new business while boosting technician morale through real-time positive feedback.
Key Results
- 808 New Reviews Generated
- 346% Year-Oer-Year Increase in Review Volume
- Increased Technician Engagement and Morale
“It’s a great tool, it helps your employees be happier, and it helps your customers be happier. It’s been a great addition to our business and ultimately impacts the bottom line. I can’t imagine not having it.”
