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Challenge
Pestcom knew its technicians were in a unique position to identify new revenue opportunities while working with customers in the field. The challenge was turning that opportunity into consistent action.
Without an easy way to motivate technicians and immediately reward them for submitting leads, opportunities could be missed. Pestcom needed a simple way to keep lead generation top of mind, make participation easy, and give technicians a reason to take action.
Solution
With Applause, technicians can submit leads directly from the field and earn an instant bonus for taking action. Pestcom also uses Applause Competitions to motivate technicians to consistently identify and submit new revenue opportunities.
By combining competitions with immediate rewards, Pestcom made lead generation a consistent part of the technician workflow while automatically reinforcing the behaviors that drive growth. And those opportunities translate into business: 70% of its technician-generated leads closed.
The impact was significant: technicians submitted 322 leads from April–September 2026, compared with 72 leads in all of 2025.
Results
- 322 tech-generated leads in six months across an 11-person team
- 4.5× more tech-generated leads than all of 2025
- 70% close-rate on tech-generated leads
A major portion of our leads are now coming directly from our technicians in the field. With Applause, we’ve made it easy for them to submit the lead and immediately get rewarded. It’s helped us generate significantly more leads and turn our technicians into a real driver of growth.
