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How a new ownership team used friendly competition to drive engagement and accountability, resulting in a 28% jump in five-star reviews.
Challenge
Before Applause, AAA Pest Control's approach to technician recognition was minimal and largely internal. Positive feedback stayed within the company, and visibility into individual performance was extremely hard to surface.
There was nothing keeping performance top of mind day to day. Technicians had no shared goals, no way to see how they compared to peers, and no reason to be aggressive about earning recognition. Leadership knew they needed something that made performance visible and competitive in real time.
Solution
AAA Pest Control implemented Applause's Competitions & Leaderboards to give their team a structured way to compete around shared goals, with real-time standings everyone could follow.
Visibility was the unlock. Team morale skyrocketed as technicians engaged in healthy banter and peer encouragement, and because everyone earned bonuses along the way, the message was clear: everyone wins when the team performs.
The result was a shift in how the whole team approached their work. Performance became something they owned together, not just chased individually.
Results
- 21% increase in five-star Google reviews in the first month
- 11 five-star Google reviews and 8 NPS responses within the first few days of going live
- Measurable lift in team morale and daily engagement
"We wanted something trackable and visible to the entire team. Competition is a good thing when done correctly, and Applause has proven to be well worth the investment.”
