How Yard Dawgs Unleashed Impressive Growth with a 10x in Google Reviews

The Applause Team

Challenge

Liam and his partner James launched Yard Dawgs as freshmen in college. What began as a summer hustle turned into a full-time venture, leading to rapid expansion. Yard Dawgs needed a way to scale their efforts and add automation to help them keep growing, capture customer feedback with reviews, and engage their technicians out in the field.  

Solution

Yard Dawgs partnered with Applause to fully automate the review collection process, making it seamless for customers and helping to motivate their technicians by creating the ability to receive instant bonuses for high ratings. This streamlined approach has not only led to a record-breaking number of reviews but also doubled their customer base in a single season due to increased visibility and credibility. By using Applause for auto-responses, Yard Dawgs can reply to customers quickly and keep satisfaction levels high. 

6-Week Results 

  • +100% increased revenue from new business 
  • 100+ new reviews per month
  • 2x new customers 

Takeaway

Yard Dawgs transformed from a college side hustle into a powerhouse by treating customer reviews as their growth engine. The secret? A simple, repeatable system. If you’re struggling to scale digitally, doubling down on honest, abundant reviews isn’t just smart, it’s a game-changer.

“We’ve received more reviews in one month than we did in the last 10 years. The results speak for themselves.”

Liam Sunstrum, Vice President, Yard Dawgs
Lawn Care
5-star reviews
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