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Challenge
Cowley’s Pest Services offers a wide range of services beyond pest control, including wildlife removal, mold remediation, and home contracting. With technicians in customers’ homes every day, each visit creates an opportunity to identify additional service needs and generate new business.
While Cowley’s already rewarded technicians for identifying opportunities, its manual submission process made it difficult to drive consistency, track leads, and verify their quality before paying bonuses.
Solution
Cowley’s implemented Applause’s Tech-Generated Leads to help technicians identify opportunities and get rewarded instantly.
Technicians describe what they see on a job and attach a photo or video. Applause AI verifies each lead and routes qualified opportunities to the office for follow-up. Cowley’s controls which leads earn bonuses, whether rewards are paid upon submission or conversion, and the rules that align incentives with its business needs.
Technicians are uncovering new revenue opportunities on every job. One wildlife trapping lead turned into a $900+ sale in just seven days.
Results
In three weeks, Cowley’s saw immediate results:
- 245 leads generated by 30 technicians in three weeks
- 208 leads rewarded with automated technician bonuses
- 38% conversion on Tech-Generated Leads
Applause has definitely motivated our technicians to submit more leads. The immediate gratification of getting that $10 bonus makes a big difference. It gives them something to work toward every day and keeps them engaged in finding new opportunities while they’re out in the field. It’s been a great addition to our lead program.
